VESTA · Working demo · New York

A marketplace for psychic Readers.

Clients book a private video session or join a Reader monthly, then tip and unlock paid extended readings.

Working demoNo users yetNo revenue yet

Anna Jade Kasper, solo founder, New York.10+ years as a product manager at FactSet, dv01, NASDAQ and Spectrum.

See it, then talk to Anna.

Try VESTA now Read the pitch deck

The VESTA demo · Oct 9, 2026Illustrative profiles. Demo content.

01 · Quick facts

30 facts, most important first.

Real numbers only. Market figures link to their source. Dashed boxes are not decided yet.

What VESTA isA marketplace for psychic Readers. Clients book a private video session at one fixed price, join a Reader by the month, tip, and unlock paid extended readings.vestareaders.com
StageWorking demo, live at vestareaders.com. Every Reader shown is an illustrative demo profile.vestareaders.com
Real usersNone yet.
Revenue$0. No payments have been taken; the demo runs test payments.
FounderAnna Jade Kasper, solo founder, New York. 10+ years as a product manager at FactSet, dv01, NASDAQ and Spectrum.
Raise amountTBD - Anna to fill: how much, and by when
InstrumentDraft preference: YC post-money SAFE with a valuation cap, no discount. Pending counsel; cap not set.YC SAFE
Use of fundsTBD - Anna to fill: split by bucket, and months it buys
Monthly burn and runwayTBD - Anna to fill: spend per month today, cash on hand, months of runway
The problemThe category's big marketplaces bill by the minute. Kasamba keeps a 61% commission on each billed minute; Keen opens with a “first 5 minutes for $1” offer.Kasamba advisor terms · Keen, Google Play
The productOne price per session, shown before you pay, no per-minute meter. Watch a Reader’s intro video and free readings first.vestareaders.com
Session prices15 min $1 (first session, once per guest) · 30 min $40 · 60 min $70 · 90 min $100. House prices; Readers can charge half to twice.vestareaders.com/readers
MembershipsOne Reader, monthly: Library $15 · Library + a 30-min session $50 · The full desk $90. Cancel any time.vestareaders.com/readers
Extended readingsPart 1 free; Part 2 unlocks for $12, or comes with a membership.vestareaders.com/readers
VESTA’s take rateTBD - Anna to fill: the platform fee per payment (the site says “a small platform fee”; not decided)
Demand3 in 10 US adults consult astrology, tarot cards or a fortune teller at least once a year.Pew Research Center, May 2025
Market sizeUS psychic services: $2.3bn revenue in 2025 (IBISWorld estimate).IBISWorld · Fortune, Oct 2026
Bottom-up market (SAM/SOM)TBD - Anna to fill: reachable clients × sessions or memberships a year × average price × VESTA’s cut
Category proofKeen reports 14M+ customers and 2,000+ advisors.Keen, Google Play
People pay monthly for a personPatreon: 10M+ paying fans across 300,000+ creators. Substack: 5M paid subscriptions (Mar 2025).Patreon · Substack
Why nowFortune (Oct 2026): Gen Z is paying witches and tarot readers for guidance.Fortune
Go-to-marketReaders who already have an audience post Part 1 free on YouTube, TikTok or Instagram; Part 2, memberships and sessions live on their VESTA page.vestareaders.com/readers
Built todayReader pages, booking, private video sessions, memberships, tips, extended readings, a feed, gift links, comments and a shop.vestareaders.com
Trust and safetyFramed as reflection and decision support, not prediction. 18+, no guaranteed result. Full refund if cancelled 24h+ ahead. Sessions not recorded.vestareaders.com
PaymentsLive payments not switched on yet; processor confirmation for the category is pending.
PlatformWeb, built mobile-first. No app-store app.vestareaders.com
Next milestones, with datesTBD - Anna to fill: first real Readers signed · first paid session · first membership
Entity and cap tableTBD - Anna to fill: entity type and status, founder ownership, any prior money in
First hireTBD - Anna to fill: role and timing
How to engageTry VESTA, read the deck, or schedule 30 minutes with Anna (Invest tab).

02 · Walkthrough

Two minutes inside VESTA.

A screen recording of vestareaders.com, Oct 14, 2026, with captions and a synthetic voiceover. Every Reader in the demo is an illustrative profile.

Screenshot: three Reader cards with intro videos and session prices — **1 · Watch, then choose**Each Reader has an intro video. First 15 minutes for $1.

Screenshot: a Reader page with Message and Leave a tip — **2 · A Reader’s page**Free readings, tips and a monthly membership.

Screenshot: booking a 30-minute session for $40.00 — **3 · Pick a time**The full price is shown before you pay.

Screenshot: the VESTA demo on a phone — **4 · On a phone**Built mobile-first.

Video and screenshots of the VESTA demo. Illustrative profiles. Demo content. Download the MP4Try VESTA now

03 · Why VESTA

“One price per session, no meter, and you watch a Reader before you book.”

The best-known app in the category, Keen, opens with a “first 5 minutes for $1” offer (Google Play). VESTA shows one price for each session up front, with “no per-minute meter” (vestareaders.com).

TBD - Anna to fill: the problem and Anna’s insight, in her own words

Video sessionsPrivate, face to face, inside VESTA.

One priceSet before you book. Nothing runs by the minute.

Watch firstEvery Reader has an intro video and free readings.

Stay monthlyJoin one Reader by the month. Cancel any time.

04 · The model

Four ways to pay.

All four are built into the demo. House prices as shown on vestareaders.com, Oct 14, 2026. Readers can charge half to twice.

Sessions

15 min (first, once)$1
30 min$40
60 min$70
90 min$100

Membership

Join one Reader by the month.

Library$15
+ a 30-min session$50
The full desk$90

Tips

Clients tip a Reader from their page.

Extended readings

Part 1 is free. Part 2 unlocks for $12, or comes with a membership.

TBD - Anna to fill: VESTA’s cut of each payment (undecided)

05 · Is there room?

People already pay for this, and for monthly memberships.

Each figure links to its source. Company figures are their own claims. They describe the category, not VESTA.

Demand

3 in 10

US adults consult astrology, tarot cards or a fortune teller at least once a year. Most say it’s just for fun; 6% do it weekly, 14% monthly.

Pew Research Center, May 2025 ↗

Spend

$2.3bn

US psychic services revenue in 2025, per IBISWorld’s estimate.

IBISWorld ↗

Built, not launched.

Built

The demo

Reader pages, booking, membership, tips and extended readings.

Users

None yet

The Readers in the demo are illustrative profiles.

Revenue

None yet

No payments have been taken.

TBD - Anna to fill: next milestones with dates: first real Readers signed · first paid session · first membership

Founder since 2025

07 · Founder

Anna Jade Kasper

Solo founder, New York. 10+ years as a product manager. Founder of VESTA since 2025.

FactSetSelf-service ETL
dv01Data-quality rules engine
NASDAQDatabase security compliance: NIST, ISO 27001, SOX
SpectrumGoogle Play app, 400K+ users
EducationMBA in Data Analytics · PMP · NPDP in progress

TBD - Anna to fill: who builds VESTA, and how: the solo-founder answer, in Anna’s words

08 · Questions

Short answers.

Does anyone use VESTA yet?

No. It’s a working demo with no real users and no revenue. The Readers in it are illustrative profiles.

How does VESTA make money?

From sessions, monthly memberships, tips and extended readings. VESTA’s cut is not decided yet.

Is a reading a prediction?

No. VESTA frames every session as a conversation for reflection and decisions. 18+, and no guaranteed result.

Can I see the deck?

Yes. Open the Pitch Deck tab, or download the PDF.

How can I invest or help?

See the Invest tab: a call with Anna, SAFE interest, the data room, and a Regulation Crowdfunding waitlist.

09 · Materials

Everything in one place.

Pitch deck (PDF)Download

2-minute walkthrough (MP4)Download

One-pager (PDF)Download

Data roomRequest by email

10 · Talk to Anna

Try it first. Then 30 minutes, your questions.

Try VESTA now Schedule a call with Anna

anna@ajjkasper.com

Pitch Deck · October 2026

The VESTA pitch deck.

16 slides that answer the questions an investor asks before writing a cheque. Use the arrows, your keyboard, or swipe.

Real facts only. Dashed boxes are TBD, for Anna to fill.Download PDF

VESTA · Pitch Deck · October 2026

VESTA pitch deck: a marketplace for psychic Readers

Summary: 16 slides answering the questions an investor asks before investing, from the problem and product to the market, model, unit economics, team, risks and the ask. VESTA is a working demo with no real users or revenue yet. Every figure is real or linked to a public source; dashed boxes are TBD for Anna Jade Kasper to fill. Interactive version: investors.vestareaders.com/c#deck. Not an offer to sell securities.

VESTA · Pre-seed · 2026

VESTA. A marketplace for psychic Readers.

Private video sessions at one fixed price, monthly memberships with one Reader, tips and paid extended readings.

Working demoNo users yetNo revenue yet

Anna Jade Kasper, solo founder · New York

TBD - Anna to fill: round size and target close date

VESTA · In one line

Talk it through with a Reader you choose, for one price you see first.

ClientsWatch a Reader first, then book a private video session or join them monthly.

ReadersOne page for sessions, memberships, extended readings, tips and a shop.

VESTATakes a platform fee on each payment.

TBD - Anna to fill: VESTA’s platform fee (not decided)

VESTA · The problem

The big apps run a meter, and the Reader keeps the smaller share.

A meter runningThe category’s leaders bill by the minute. Keen opens with a “first 5 minutes for $1” offer. Keen, Google Play

The platform keeps mostKasamba takes a 61% commission on each billed minute. Keen charges $0.20 a minute plus a 54% commission. Kasamba terms · Keen policy

TBD - Anna to fill: the problem and Anna’s insight, in her own words

VESTA · The product

It works today. Watch, choose, book.

Live demo at vestareaders.com. Illustrative profiles. Demo content. Try VESTA now ↗

VESTA · If it works

The place a client goes back to the one Reader they trust.

Watch firstEvery Reader has an intro video and free readings.

One priceSet before you book. Nothing runs by the minute.

Stay monthlyJoin one Reader by the month. Cancel any time.

TBD - Anna to fill: the 5-year vision, in Anna’s words

VESTA · Why now

People already pay for this, and pay monthly for people they choose.

3 in 10US adults consult astrology, tarot or a fortune teller at least once a year. Pew, May 2025

Gen Zis paying witches and tarot readers for guidance. Fortune, Oct 2026

10M+Patreon fans pay for memberships; Substack has 5M paid subscriptions. Patreon · Substack

VESTA · Market

A $2.3bn US category, already online.

$2.3bnUS psychic services revenue, 2025 (IBISWorld estimate). IBISWorld

14M+Keen customers, 2,000+ advisors. Keen, Google Play

30%of US adults consult at least yearly. Pew

TBD - Anna to fill: bottom-up market: reachable clients × sessions or memberships a year × average price × VESTA’s cut

VESTA · Business model

Four ways to pay, all built.

Sessions15 min $1 (first, once)
30 min $40 · 60 min $70
90 min $100

Memberships$15 · $50 · $90 a month, one Reader

Extended readings$12 to unlock Part 2

TipsFrom a Reader’s page

House prices on vestareaders.com/readers, Oct 14, 2026. Readers can charge half to twice.

TBD - Anna to fill: VESTA’s take rate on each line

VESTA · Unit economics

One 30-minute session, line by line.

Client pays	$40.00
Card fee (Stripe standard 2.9% + 30¢)	$1.46
VESTA platform fee	TBD
Reader keeps	TBD
CAC · LTV	TBD

Card fee: Stripe pricing. No real sessions yet, so no measured CAC or retention.

TBD - Anna to fill: take rate, who absorbs card fees, CAC and LTV targets

VESTA · Competition

Per-minute marketplaces, and apps with no person.

	How you pay	A live person?
Keen · Kasamba · Purple Garden	By the minute	Yes
Astrology apps (Co–Star, CHANI, The Pattern)	Subscription	No
VESTA	One price per session, or monthly	Yes, one you chose

TBD - Anna to fill: why VESTA wins and stays ahead, in Anna’s words

VESTA · Go-to-market

Readers bring their audience. VESTA gives them a place to pay.

1 · Readers firstHand-pick Readers who already have an audience.

2 · Part 1 freeReaders post Part 1 on YouTube, TikTok or Instagram. Part 2 lives on VESTA.

3 · ConvertA $1 first 15 minutes, then sessions and memberships.

Flow as described on vestareaders.com/readers.

TBD - Anna to fill: size of the first Reader cohort, and first channels for clients

VESTA · Traction

Built, not launched. Honest zeros.

BuiltReader pages, booking, video sessions, memberships, tips, extended readings.

0real users. The Readers in the demo are illustrative profiles.

$0revenue. No payments taken.

TBD - Anna to fill: next milestones with dates: first real Readers signed · first paid session · first membership

VESTA · Founder

Anna Jade Kasper. Solo founder, New York.

FactSet	Self-service ETL
dv01	Data-quality rules engine
NASDAQ	Database security compliance: NIST, ISO 27001, SOX
Spectrum	Google Play app, 400K+ users
Education	MBA in Data Analytics · PMP

TBD - Anna to fill: who builds VESTA and how; first hire

VESTA · Risks

What could go wrong, and the plan.

Payments	Live payments only after written processor confirmation for the category.
Law and claims	Reflection, not prediction. 18+, no guaranteed result. Legal review before live payments.
Trust	Prices and refund rule up front. Sessions not recorded. No outcome promises.
Cold start	Start with Readers who bring their own audience.

VESTA · The ask

The round.

Amount	TBD
Instrument	YC post-money SAFE, cap only (draft, pending counsel)
Valuation cap	TBD
Use of funds	TBD
Milestones it buys	TBD

TBD - Anna to fill: amount, cap, use of funds by bucket, months of runway, milestones

Not an offer to sell securities.

VESTA · Next step

Try it. Then talk to Anna.

Try VESTA now ↗Schedule a call with Anna ↗

[email protected] · vestareaders.com

1 / 16

Financials · October 2026

The 20 financial questions, answered.

VESTA is pre-revenue. Where a real number exists it is here; where it doesn’t, the box is dashed and Anna will fill it. Nothing below is a forecast.

What is revenue to date?Real
$0. No payments have been taken. The demo runs test payments.
How many paying users, and what GMV?Real
0 real users. $0 GMV. Every Reader in the demo is an illustrative profile.
What is monthly burn?TBD
TBD - Anna to fill: actual monthly spend on VESTA today (hosting, AI video, tools, contractors)
How much cash, and how many months of runway?TBD
TBD - Anna to fill: cash on hand, and months of runway at current burn
How much are you raising?TBD
TBD - Anna to fill: amount, and minimum cheque
On what terms?Partly real
Draft preference from Anna’s SAFE notes: YC post-money SAFE, valuation cap, no discount. MFN only if a first cheque needs it; pro rata by side letter, case by case. Pending counsel.TBD - Anna to fill: valuation capYC SAFE documents
What is the money for?TBD
TBD - Anna to fill: use of funds by bucket (Reader acquisition, engineering, payments and compliance, founder salary) and % of the round
What milestones does this round buy?TBD
TBD - Anna to fill: milestones with dates: Readers live, paid sessions, memberships, retention
What are the prices?Real
Sessions: 15 min $1 (first session, once per guest) · 30 min $40 · 60 min $70 · 90 min $100. Memberships per Reader: $15 / $50 / $90 a month. Extended readings: $12. House prices; Readers can charge half to twice.vestareaders.com/readers, Oct 14, 2026
What is VESTA’s take rate?TBD
The site says VESTA “takes a small platform fee on each payment”. The rate is not decided.TBD - Anna to fill: take rate, and who absorbs card feesvestareaders.com/readers
What does payment processing cost?Real
Stripe’s standard US price is 2.9% + 30¢ per domestic card payment: $1.46 on a $40 session. The processor for VESTA’s category is not confirmed yet.Stripe pricing
What does VESTA net on one session?TBD
Formula: price × take rate − card fees (if VESTA absorbs them) − video cost. Can’t be computed until the take rate is set.TBD - Anna to fill: net per 30-min session, with the take rate filled in
What does it cost to acquire a client (CAC)?Partly real
No data yet. Context: Kasamba pays affiliates $50 per new client.TBD - Anna to fill: CAC by channel, once testedKasamba affiliate program
What is a client worth (LTV, retention)?TBD
No cohorts yet.TBD - Anna to fill: rebooking rate, membership retention, LTV
What does a Reader keep?Partly real
Readers set their own prices within half to twice the house price. For comparison, Kasamba keeps a 61% commission per billed minute, and Keen charges $0.20 a minute plus a 54% commission.TBD - Anna to fill: Reader payout % on VESTAKasamba advisor terms · Keen payment policy
Do you have projections?TBD
No forecast is published. A 24-month model template exists in which every input is an assumption, with no actuals.TBD - Anna to fill: projection range, once inputs are set
What assumptions drive the model?TBD
Readers live per month, sessions per Reader, session mix, membership conversion and churn, take rate, CAC.TBD - Anna to fill: the value of each assumption
What are the biggest costs?TBD
TBD - Anna to fill: top cost lines, monthly
What is the entity, cap table and prior funding?TBD
TBD - Anna to fill: entity type and status, ownership, any money raised so far
What is the path to profitability, or to the next round?TBD
TBD - Anna to fill: break-even point, or the metrics for the next raise

Prices from vestareaders.com, Oct 14, 2026. Card-fee and competitor figures link to their public source. Not an offer to sell securities.

Invest · October 2026

Ways to invest in VESTA.

Four easy ways to start. Pick one; Anna answers every note herself.

1 · Talk

Schedule a call with Anna.

30 minutes, on video. Bring your questions about the product, the market or the round.

Schedule a call with Anna

2 · SAFE

Invest through a SAFE.

Tell Anna you’re interested and how much you’re thinking about. Terms below are a draft and will be confirmed with counsel.

Instrument: YC post-money SAFE (draft)
Valuation cap: TBD - Anna to fill: cap
Discount: None (draft: cap only)
MFN: Only if a first cheque needs it (draft)
Pro rata: Side letter, case by case (draft)
Round size: TBD - Anna to fill: amount
Minimum cheque: TBD - Anna to fill: minimum

Tell Anna you’re interested

3 · Diligence

Request the deck and data room.

Read the deck here now, or ask for the data room and Anna will send it.

Request the data room Open the deck

4 · Coming soon

Coming soon to StartEngine.

VESTA is considering a Regulation Crowdfunding round on StartEngine, so clients, Readers and fans can invest too. Join the waitlist to hear first.

No money or other consideration is being solicited, and if sent in response, will not be accepted. No offer to buy securities will be accepted, and no part of the purchase price will be received, until an offering statement on Form C is filed and only through an intermediary’s platform. An indication of interest involves no obligation or commitment of any kind.

Join the waitlist

Or start here

Try the product first.

The demo is live. Every Reader in it is an illustrative profile.

Try VESTA now Email me updates

Nothing on this site is an offer to sell, or a solicitation of an offer to buy, securities. Any offering will be made only through the appropriate documents and channels, and only where permitted by law.

Investing in an early-stage company is risky. You can lose all of your investment. VESTA makes no promise of returns. VESTA has no real users or revenue yet.